{"id":4277,"date":"2019-09-03T00:00:00","date_gmt":"2019-09-03T00:00:00","guid":{"rendered":"https:\/\/www.fundaciocatalunyacultura.cat\/la-cultura-motor-econmic-patrimoni-espiritual-i-material\/"},"modified":"2019-09-03T00:00:00","modified_gmt":"2019-09-03T00:00:00","slug":"la-cultura-motor-econmic-patrimoni-espiritual-i-material","status":"publish","type":"post","link":"https:\/\/fundaciocatalunyacultura.cat\/es\/la-cultura-motor-econmic-patrimoni-espiritual-i-material\/","title":{"rendered":"La cultura, motor econ\u00f2mic, patrimoni, espiritual i material"},"content":{"rendered":"<p><strong>La cultura serveix indiscutiblement, entre moltes altres coses, per a connectar tot tipus de persones en activitats molt diverses.<\/strong><\/p>\n<p>Si pogu\u00e9ssim observar totes les manifestacions culturals d\u2019un territori des de l\u2019aire, tal i com veiem una ciutat de nit quan estem a punt d\u2019aterrar-hi en avi\u00f3, veur\u00edem un mapa de punts lluminosos ple de connexions. Des d\u2019aquesta perspectiva, detectar\u00edem clarament que cada focus de cultura \u00e9s un punt de llum que en genera molts d\u2019altres, d\u2019intensitats diferents i estesos tot al seu voltant. Un museu, un teatre, un cinema, un auditori, un festival s\u00f3n\u00a0<strong>un punt de llum<\/strong>\u00a0que, si de sobte l\u2019apagu\u00e9ssim amb el dit, com qui prem un interruptor, ens adonar\u00edem que deixar\u00edem a les fosques no nom\u00e9s el focus cultural sin\u00f3 tamb\u00e9 tots aquests altres punts de llum que s\u2019han generat al seu voltant: bars, restaurants, botigues, transports, serveis i negocis de tota mena, que atrets per aquestes manifestacions culturals, mouen milers de persones i generen centenars de llocs de treball.<\/p>\n<p>La cultura, en tant que acci\u00f3 art\u00edstica i patrimonial que posa de manifest el tarann\u00e0 d\u2019una societat, \u00e9s generadora de molta m\u00e9s activitat econ\u00f2mica que la que \u00e9s l\u2019estrictament la del seu \u00e0mbit. \u00c9s molt m\u00e9s que un punt de trobada de persones que volen viure una experi\u00e8ncia est\u00e8tica transformadora, que volen viure el resultat de la creaci\u00f3, sigui pintada, cantada, ballada, representada o dissenyada. La cultura \u00e9s\u00a0<strong>un motor econ\u00f2mic evident i constatable<\/strong>, per\u00f2 costa que en siguem conscients.<\/p>\n<p>Quin valor donem com a societat a la cultura? Un valor intangible o un valor quantificable econ\u00f2micament? Sabem distingir entre cultura i entreteniment? Com cal situar el valor moral, pol\u00edtic i social que t\u00e9 el fet cultural? S\u00f3n preguntes que ens formulem a la Fundaci\u00f3 Catalunya Cultura.<\/p>\n<p>\u00c9s cert que el consum cultural ha cercat indicadors de mercat real o potencial al que pot arribar un producte art\u00edstic, com la quantificaci\u00f3 de p\u00fablics, el n\u00famero de desc\u00e0rregues o de visionats d\u2019un v\u00eddeo que s\u2019ha fet viral a les xarxes, permetent aix\u00ed posar una xifra a l\u2019impacte que pot tenir el fet art\u00edstic en una societat per\u00f2 \u00e9s cert que \u00e9s dif\u00edcil quantificar\u00a0<strong>el valor \u00e8tic i est\u00e8tic<\/strong>\u00a0del fet cultural.<\/p>\n<p>Per altra banda, la cultura i els seus actors, davant d\u2019un nou paradigma social, cal que reaccionin i es reinventin per fer front a la mancan\u00e7a de recursos p\u00fablics dels que han estat depenent durant d\u00e8cades, igual que han hagut de fer en altres \u00e0mbits com el social.<\/p>\n<p>Potser cal perdre la por a entendre la cultura en termes d\u2019ind\u00fastria cultural o empresa perqu\u00e8 s\u2019adeq\u00fci a una economia de mercat que demana un \u201cproducte\u201d excel\u00b7lent i a l\u2019exig\u00e8ncia que suposa formar part d\u2019un sector que genera llocs de treball i c\u00e0rregues impositives que reverteixen a la societat. El talent art\u00edstic, sigui quin sigui, cal que pugui comptar amb\u00a0<strong>una estructura s\u00f2lida i el m\u00e0xim de solvent<\/strong>. Aix\u00f2 implica saber gestionar una bona din\u00e0mica entre cultura, empresa i societat.<\/p>\n<p>La cultura \u00e9s un motor econ\u00f2mic i, com a tal, cal que ocupi un lloc prominent en la riquesa global de qualsevol societat dita avan\u00e7ada, si no volem que aquesta mateixa societat caigui en un apagament progressiu del seu patrimoni espiritual i material.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cultura serveix indiscutiblement, entre moltes altres coses, per a connectar tot tipus de persones en activitats molt diverses. Si pogu\u00e9ssim observar totes les manifestacions culturals d\u2019un territori des de l\u2019aire, tal i com veiem una ciutat de nit quan estem a punt d\u2019aterrar-hi en avi\u00f3, veur\u00edem un mapa de punts lluminosos ple de connexions. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[53],"class_list":["post-4277","post","type-post","status-publish","format-standard","hentry","category-opinion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La cultura, motor econ\u00f2mic, patrimoni, espiritual i material | Fundaci\u00f3 Catalunya Cultura<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fundaciocatalunyacultura.cat\/es\/la-cultura-motor-econmic-patrimoni-espiritual-i-material\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La cultura, motor econ\u00f2mic, patrimoni, espiritual i material | Fundaci\u00f3 Catalunya Cultura\" \/>\n<meta property=\"og:description\" content=\"La cultura serveix indiscutiblement, entre moltes altres coses, per a connectar tot tipus de persones en activitats molt diverses. Si pogu\u00e9ssim observar totes les manifestacions culturals d\u2019un territori des de l\u2019aire, tal i com veiem una ciutat de nit quan estem a punt d\u2019aterrar-hi en avi\u00f3, veur\u00edem un mapa de punts lluminosos ple de connexions. 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